Tom James is owner of Overall Social, a San Francisco—based digital marketing agency committed to helping organic and artisan food providers. Prior to founding Overall Social, he spent 20 years as a media executive, overseeing more than 40 national magazine brands including Saveur, Islands, Boating, Cruising World, Flying, Ski, Warren Miller, Transworld Surf and Scuba Diving. He lives Mill Valley with his wife and young daughter.